Traffic Analytics Report
This is a Traffic Analytics report listing the highest ranked search phrases used by internet shoppers arriving at GCU to shop for cards as well as which pages they arrive or exit from. This is a very power tool that can help artists plan what cards to design and what keywords to use.
The Traffic Analytics report tool allows the data to be filtered through one or more filters:
- Top overall keywords - Combined list of ranked keywords from Google and Yahoo searches
- Google search keywords - List of ranked keywords from Google
- Yahoo search keywords - List of ranked keywords from Yahoo
- Top exit pages - List of GCU pages that visitors leave from
- Top landing pages - List of GCU pages that visitors arrive on
- Most visited pages - List of GCU pages that have the most traffic
- Date Range - Define the period
- Keyword - Define a keyword such as "Graduation" to see most searched graduation types.
You can also specify the maximum number of rows for the report and bounce rate. The bouncerate is the percent of single-page visits where the visitor left immediately (they clicked a link they thought was what they wanted but quickly realized it wasn't.
Artists use this report in planning what cards to design and what categories to target.