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The search results are presented by default in order of POPULARITY. The results can subsequently be sorted by NEWEST.

Clearly if someone did a simple search for Moms Birthday the result would be a list of 1000s of cards; not very useful. But by adding additional words like Rose and daughter, and results list becomes much more manageable. Try it!

The search bar also includes a Search this Category selection to allow the search terms to apply only in the category shown at the time rather than for All Cards.